Authenticity and honesty shine through your posts and are hugely valued by your readers. Personalise and less is more. You are sincere in your content 😂 , tell them that “interaction has to be more then just selling something” I hate the accounts that are never there until they are about to sell something then they invade your timeline , but for you I go “oooh what is Brian talking about today”! Ooh and tell them to learn how to write an apology ..... not the “I’m sorry that you thought I did something wrong but I’m really not apologizing “ type of social media excuse but a genuine PR apology 😂 Don't go full Tagatha Christie *every* time. Whenever you do, note who doesn't share/engage over a couple of mentions and leave them off next time, they likely won't engage anyway. https://twitter.com/TallaghtSocial/status/1628543435350196225?s=20